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Senior B2B Strategist

Permanent @Jefferson Talent Group in Marketing , in Planning & Strategy
  • United Kingdom, London View on Map
  • Post Date : 14 November 2022
  • Salary: £50,000.00 - £60,000.00 / Annual
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Job Detail

  • Career Level Manager
  • Experience 5 Years
  • Industry B2B

Job Description

A Senior B2B strategist with a love of writing is wanted by an award-winning strategic B2B Sales and Marketing agency.

A strategist who not only writes great content but gets under the skin of a client’s business, to understand instinctively the levers which will move the needle on their activities, and which will generate real change.

This agency sees strategy as a genuinely strategic role, but also one of content too.

Which is why they want you to have excellent copy and thought leadership writing skills, as well as being a solid editorial manager, commissioning content, editing and publishing materials, and feeling comfortable working on any platform.

There’s no doubt this is a big ask and I would almost go as far as saying they’re after a unicorn (never ever thought I’d utter those words!).

But they are a great agency and pride themselves on having a dynamic environment where everyone has the opportunity to grow. They look to promote from within so you have a great opportunity to further your career here.

They love people who take pride in what they do, who really care about doing the best work for their clients.

They are looking for strategists who have the intellectual capacity to deliver truly transformative results for their clients.

 

Main responsibilities:

  • Leading the strategic development of ABM and DBM accounts and working with the MD, Growth & Strategy Director and others to develop and drive the overall strategic ABX proposition, delivery and service:
  • Support the MD and GSD in the ongoing definition of their IP and ongoing client service improvements – building propositions aligned to client challenges and needs.
  • Develop the tools, skills, resources and networks required to enable the agency to strengthen and grow their ABX proposition and competitive advantage/niche in the market.
  • Work collaboratively and effectively with Client Services, Content and Creative teams, providing support and inspiration to ensure a joined up and aligned customer experience.
  • Be the ‘voice of the customer’, ensuring internal teams are aligned around a common purpose.
  • Act as the client’s trusted adviser and partner
  • Collaborate with key people across the client business to optimise engagement, define needs and enable growth.
  • Lead client workshops with relevant client personnel and stakeholders to help shape the overall needs, goals and programme strategy, including all assimilation of insights and findings and distillation into strategic recommendations, CVPs, frameworks, etc.\
  • Define and manage any client research and/or data requirements including all intent, data analysis, psychometrics, etc. as appropriate to the programme.

 

Key requirements:

  • An expert on modern business
  • Interested in and can talk with confidence about multiple subjects including technology or telco product sets, industry trends, public sector challenges, market white spaces
  • A great communicator at all levels
  • Obsessively curious, a great listener and hungry for knowledge
  • An intellectual heavyweight, capable of marshalling complex ideas
  • A great writer who can use a B2C style for B2B audiences
  • A laser focus on business outcomes rather than product features
  • An excellent organiser and planner
  • A wonderful workshop facilitator who can build out proposition frameworks, bid responses, capture requirements from clients, sift out complex and tech-heavy guff into clear, powerful win themes
  • Happy with change, and enthused about what happens at the cutting edge of business and technology
  • Well versed in brand, B2B marketing, ABM and modern multimedia enough to help make decisions on deliverables. Similarly, a reasonable grounding in SEO, SEM, social media etc. are all very helpful – but truly secondary considerations to strategic commercial insight

 

What’s in it for you? (apart from the opportunity to do great work):

  • Flexible working, with 2 days a week in the city
  • 23 days holiday (with option to earn up to 29 days)
  • An extra day off for your birthday
  • Pension scheme
  • Conferences and training
  • ABCD (Above and Beyond the Call of Duty) monthly awards
  • Regular social events including the Christmas Party and Summer Fun Days
  • Annual  Culture Awards
  • Regular team drinks and Fast Food team days
  • High-end office equipment needed to work anywhere incl MacBook
  • Private office in a modern agency environment in London
  • Access to +3000 coworking spaces worldwide
  • Networking Events
  • Breakout areas

 

So, if you’re that unicorn and happy earning between £50-60k a year, I would love to hear from you. As I’m sure this award winning B2B Sales and Marketing agency would.

Get in touch with me, Tony, by clicking on the apply button below and including your latest cv.

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